In the world of Corporate Gifts, Promotional Merchandising or call it what you will there is a constant battle between which is the preferred giveaway, is it Promotional Gifts or Promotional Clothing. The fact is that nobody is right or wrong, there is no definitive answer so if you are looking for a clear winner in this article you are going to be disappointed. However what you will learn is that when it comes to giving away Promotional Gifts in general it really is all about ensuring that what you give is fit for purpose in more ways than one.
1. Let's take the example of a company based in London who is looking for a Promotional Item to give away at a special event around Christmas. Now the obvious sort of Business Gifts that pop into mind would be ones that have Father Christmas or Snow and Holly scenes printed upon them. Ok, that's all well and good but should it be a traditional piece of Promotional Clothing or a more practical gift. In this case I would definitely go for Promotional Umbrellas rather than say Printed jackets. The main reason being that in London in December it's sure to be raining!
2. Let us now consider a Promotional Gift that could be handed out at a Conference in early April. It does not take much imaginiation to think of giving away Engraved Metal pens or even printed Leather Conference Folders. However everyone gets those as a matter of course so why not be a little more imaginative and consider giving away some Embroidered Polo Shirts or even Screen Printed Promotional Jackets.
3. Now let's look at a situation where a firm have decided to treat thier customers to a day out at a rock festival. Printed Polo Shirts or Printed T-shirts would be a very obvious sorts of Promotional Gifts to give away at this sort of bash. So why not be a bit more imaginative and go for Branded USB Memory Sticks. They are so easy for your guests to carry around, especially if attached to printed Lanyards, the two promotional prodcuts work in perfect harmony with each other.
4. Exhibitions are always tricky places to hand out Promotional Merchandise and most people tend to plump for the usual Promotional Items such as printed pens, Promotional Bottled Water etc. So why not be different and give away one of the most popular pieces of Promotional Clothing on the market today, namely the Embroidered Baseball Cap. They are compact and easy to carry around and will make you and your company stand out from your competitors who will have doled out the usual run of the mill business gifts.
5. How about an event that involves children. Everyone loves to see their children get free Promotional Items because it means that we as parents don't have to spend our money giving them something on the day. It could be a school open day or a school fair to arise money. Rather than just giving away a Printed T-shirt this is your opportunity to be more creative.
A good choice would be a couple of Promotional Gifts such as Printed Pencils or Printed Pencil cases. Not only do both these products have a high perceived value but the are practical and used by most children.
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Frank Murphy and his business partner Peter Beirne have grown BTC Group from a 2 man band in 1977 to become the largest privately owned suppliers of Promotional Clothing and
Business Gifts in the UK.To view their amazing 35,000sq ft facility and to take a tour courtesy of Frank click here:
http://www.btcgroup.co.uk/about-us
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