Promotional Items - Promotional Metal Pens, Ideal for Business Promotions

Published: 28th June 2011
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Promotional metal pens are the traditionally the executives choice when it comes to promotional pens, and even promotional merchandise as a whole. This is due to the fact that promotional metal pens have always been seen as an expensive alternative. In modern day the price of the metal pen has incredibly decreased to the point where it can be used more generally in the promotional products world. These items are superior to your budget plastic pens, and would be a great way to promote your company with the personalisation of them. Due to the versatile design of the promotional metal pen all the below methods of personalisation will apply, but hopefully most will in most cases.

Screen printing is a great method for metal pens, as long as it is done right, printing 1-3 colours looks fantastic. This is a fantastic way of branding your metal pens; This really is an attractive method. The main point to remember when ordering metal pens, before placing the order make sure the supplier a) is able to screen print, and b) supplies samples. With so many elements that can potentially go wrong, you need to make sure that you are getting the right people for the job.


When selecting the right method, you have to choose the right pen, for example when it comes to laser engraving, you have to make sure that the under metal coating is a bright colour. Laser engraving burns away the top coating of the pen, revealing the base metal. Make sure with this item also you receive samples of their promotional products to confirm the work.

mirror engraving can increase cost on laser engraving, but when selected for the right pen, looks worth every pen and more. In this case when the pen is engraved, it reveals a mirrored effect finish to the engraving. This choice wouldn't be applicable for all metal pens, but when you find the right pen with the right method, it will match completely.

Some companies have a very distinctive colour, for example, Virgin Atlantic, has a very distinctive red, Easy Jet has a very distinctive orange, and BTC Group has a very distinctive blue. When companies like this want to select promotional merchandise and business gifts, they ideally want them to be the same colour that they are identified with, so for this Pantone colour matching would be a great option.


If you thought few types of pens could be screen printed, even fewer can be full colour printed. This is a specialised service and you will probably have to shop around for this service. This won't be as cheap as the other methods, this method will probably be more for corporate gifts and business gifts, but when done right, makes for an ideal piece of promotional merchandise.

When selecting your promotional metal pens, it is important to know what they are for. Each method method is attractive, but what you need to keep in mind is to select the right method for the right reasons. An example would be pantone matched pens would look great for a corporate giveaway, and a laser engraved pen, more for a business gift. Promotional items are and always be very versatile, that's why it is important to choose the right ones.


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Francis Murphy founded BTC Group in 1977 and has grown it to become the biggest privately owned manufacturers of Promotional Merchandise in the United Kingdom. This superb company has a unique 35,000sq ft facility where they brand more than 1M Promotional Items annually. Why not take the free video tour in the About Us section at http://www.btcgroup.co.uk and see for yourself just how it's done.

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